ChatGPT gets nearly 5 billion monthly visits and has cut organic traffic by 30%. Learn how to adapt your SEO strategy for the AI era and optimize for Answer Engine Optimization (AEO).
Someone types your category into ChatGPT, gets back four names, and yours is not among them. There is nobody to complain to, but there is something to fix. The five reasons this happens, in the order we would check them.
A few dozen vendors now promise to tell you what ChatGPT says about your brand. We compared pricing pages, add-on lists and the independent research to work out which ones are worth paying for — and what none of them can do.
There is no tool you pay for that magically optimizes your brand inside ChatGPT. Good tools tell you where you stand and which pages the model built its answer from — here is what the evidence says actually moves the needle, and what is being sold to you that does not.
Quotes in this category range from $29 to $2,000 a month and there is no way to tell from a pricing page whether the expensive one is ten times better. Here is the shortlist, the three kinds of product hiding behind one label, and what we would not pay extra for.
When AIs like ChatGPT and Gemini deliver finished answers instead of lists of links, how do they choose which content to use? Here is how Answer Engine Optimization (AEO) is rewriting the rules of digital visibility.
For years, SEO was the main path to digital visibility. But today millions of people ask AIs like ChatGPT and Gemini directly. Here is how GEO is changing the online visibility game.
Perplexity unveiled its Search API, letting developers embed AI-powered conversational search in their applications. Here is how the technology can reshape search and data analysis.
A real case study: how Ramp used Answer Engine insights to create AI-optimized content and reach record visibility in weeks. Based on data from Profound.ai.
How to build professional reports that prove the value of AI visibility. Includes templates, AEO metrics and cases from agencies that increased client retention.
Exclusive data shows that visitors arriving from ChatGPT and other AIs convert 4.4x better than traditional search. Here is how to capture that high-value traffic.
An analysis of the main AI search trends for 2025: Google AI Mode, Perplexity's growth, the evolution of ChatGPT Search and the impact on organic traffic.
